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Search Engine Optimisation (SEO) has always been one of the most popular methods of digital marketing and is widely adopted across various industries. SEO, in layman’s term, is a technique by which the traffic to a website or web page is increased by affecting its visibility on the search engine’s result pages. Due to the huge factor played by internet and search engines in this age of technology, SEO is an integral part of marketing for businesses having online presence.
When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).
You can pay for traffic using the PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others. They enable you to display ads in the sponsored results section of each search engine’s results page. Then, you pay a fee — based on how competitive your chosen keyword is — whenever a viewer clicks through from your ad to your website.
Alternatively, you can build traffic for free by achieving high rankings in the natural search results — the listings displayed next to the sponsored results. You will need to follow SEO best practices to try to get your site displayed on these pages more prominently and more often. It may take time to reach the top of the natural results, but the free, targeted traffic will probably prove to be well worth the investment.
But which approach is better? It depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you. But if you’re operating on a shoestring budget, it may make more sense to invest time in chasing high search rankings through SEO.
SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue stream.
Search engine is not a paid campaign with start and end date. SEO is a strategy which takes time and is an on-going process. There are many aspects which the search engines take into concern when ranking websites. Our experts and strategy will provide results as soon as possible, while maintaining a safe and natural approach. Our strategy will help you to rank in Google in the first 3 months of service, which help you to increase traffic as well as sales.
Improvements can be seen after a few days, weeks or even months. There are several factors which we need to consider before starting SEO such as the current state of your website, responsiveness, content, crawl rate, keyword competitiveness, competitors’ position and so on. SEO is usually a long term strategy that can take several months.
We have been helping not only small to medium businesses as well as large corporations achieve top rankings for highly competitive keywords but also our own personal websites. Our methods are proven and our services are transparent. No longer will you pay thousands of dollars for an SEO service from the big companies only for them to tell you to change a few META tags.
You can contact us or call us on 0208 396 1494 to answers of your all queries.